Friday, May 25, 2012
The Record from Listed to Treasury!
I listed this amazing fluorite pendant and within a few minutes, it was in this treasury!
Monday, May 21, 2012
Saturday, April 28, 2012
Friday, April 20, 2012
Treasury - Monochromatic with Texture
I just got notified that my picasso jasper pendant was featured in his FIRST treasury...and what a great treasury it is!
Monday, April 16, 2012
Photos are the Window to your Shop
So you want to improve your shop? Where do you start? I'd say start with your photos!
Most people are first going to get exposed to your shop by doing a search (whether inside Etsy or from the big wide web), watching newly listed items, and, if you're lucky, treasuries.
Which means your item is going to be just one of a group of items displayed as a little photo. That picture is going to entice someone to click to your item (and, subsequently, your shop) or they'll pass it by.
This is pretty tree and pretty earrings, but a bad photo. Here are a few tips on how to improve a photo for listing a product for sale.
Your photo, and especially the item you're selling, has to POP!
Do you want your item to show up or your background? Keeping in mind that I'm coming from this from a jewelry perspective (small item), your first photo needs to show enough detail to represent the item but not just a little item in a big sea of background.
There is no doubt what is being sold here! The photo is cropped close (all the excess background is cut away leaving the major focus on the earrings). There is no competition for color, the background is neutral and light, but with a bit of interest (my personal preference).
Another technique works well for items that have no color themselves--I set them apart with color! I like to use my garden as a backdrop and, while I'll always try to take at least one photo with the same background as the photo above, I like to experiment with whatever is in bloom.
This one isn't cropped as close, so it shows that it's on a flower. It has big blocks of color--not so busy with color and texture that you lose sight of the ring. There is contrast between the ring and the background (or in this case, the prop), so it doesn't disappear. The item is tagged with "fuschia" and "pink" so that it will pop up when someone is doing a pink treasury.
If, however, you are a purist and your goal is to be on Etsy's front page, it really helps to have a white background. This requires a lot of work setting your item up in good light on a white background and then adjusting the color in a photo editor. (Cameras often will add a blue or gray tinge to a white background.)
Your props and background can provide an ambience to your listing that can help it sell, too! A plain white background may show off that vintage teacup, but a bit of lace doily may give it that bit of warmth and nostalgia that will help it sell. A seashell prop to hold up your seaglass pendant presents a theme without being too distracting. The flower in the toe ring photo above makes one feel ready for the warmer weather...and that's what a toe ring is all about!
How you photograph your item depends on the product and your own taste. Browse through treasuries and listings on Etsy. What photos catch your eye? What makes you want to click? Your buyers may just feel the same way.
Take several photos from different angles, with different backgrounds and switch up the number one photo. If you have four teacups to sell, photograph each one with the same four different backgrounds (wood table, white table with white doily, etc.) List each photo with the number one photo being a different background and see which ones get the hits and treasuries. Experiment!
Remember, the ultimate goal is to get people to take a look at your item above all the competitors' similar items and buy yours. Good luck!
Most people are first going to get exposed to your shop by doing a search (whether inside Etsy or from the big wide web), watching newly listed items, and, if you're lucky, treasuries.
Which means your item is going to be just one of a group of items displayed as a little photo. That picture is going to entice someone to click to your item (and, subsequently, your shop) or they'll pass it by.This is pretty tree and pretty earrings, but a bad photo. Here are a few tips on how to improve a photo for listing a product for sale.
Your photo, and especially the item you're selling, has to POP!
Do you want your item to show up or your background? Keeping in mind that I'm coming from this from a jewelry perspective (small item), your first photo needs to show enough detail to represent the item but not just a little item in a big sea of background.
There is no doubt what is being sold here! The photo is cropped close (all the excess background is cut away leaving the major focus on the earrings). There is no competition for color, the background is neutral and light, but with a bit of interest (my personal preference).
Another technique works well for items that have no color themselves--I set them apart with color! I like to use my garden as a backdrop and, while I'll always try to take at least one photo with the same background as the photo above, I like to experiment with whatever is in bloom.
This one isn't cropped as close, so it shows that it's on a flower. It has big blocks of color--not so busy with color and texture that you lose sight of the ring. There is contrast between the ring and the background (or in this case, the prop), so it doesn't disappear. The item is tagged with "fuschia" and "pink" so that it will pop up when someone is doing a pink treasury.If, however, you are a purist and your goal is to be on Etsy's front page, it really helps to have a white background. This requires a lot of work setting your item up in good light on a white background and then adjusting the color in a photo editor. (Cameras often will add a blue or gray tinge to a white background.)
Your props and background can provide an ambience to your listing that can help it sell, too! A plain white background may show off that vintage teacup, but a bit of lace doily may give it that bit of warmth and nostalgia that will help it sell. A seashell prop to hold up your seaglass pendant presents a theme without being too distracting. The flower in the toe ring photo above makes one feel ready for the warmer weather...and that's what a toe ring is all about!
How you photograph your item depends on the product and your own taste. Browse through treasuries and listings on Etsy. What photos catch your eye? What makes you want to click? Your buyers may just feel the same way.
Take several photos from different angles, with different backgrounds and switch up the number one photo. If you have four teacups to sell, photograph each one with the same four different backgrounds (wood table, white table with white doily, etc.) List each photo with the number one photo being a different background and see which ones get the hits and treasuries. Experiment!
Remember, the ultimate goal is to get people to take a look at your item above all the competitors' similar items and buy yours. Good luck!
Wednesday, October 19, 2011
Treasury - DNA; The Building Blocks of Life
Woke up to find my DNA earrings in this fun treasury! It just appeals to the science geek in me!
Monday, September 26, 2011
Treasury - Modern Gray and Blue
Cool blues and grays in this elegant treasury; a portent of cooler weather to come.
Subscribe to:
Posts (Atom)